About

Who we are and what we make.

Disruption is a hot topic in business, moving beyond being a trend or buzzword to rapidly become the new normal.

Disruption is nothing new however, incumbents have always been displaced by more innovative competitors offering better solutions. However this time it’s different. The digital disruption of the last decade has occurred at a speed and scale never seen before. So the question is Disrupt or be Disrupted.

What we do

We consult on business and marketing challenges and opportunities to deliver solutions anchored in technology. We deliver experiences that helps business thrive and survive.

We make digital things. We concept, design and deliver digital destinations, services and utilities - no matter what the shape or size - which focus on audience needs in order to deliver business effectiveness.

With the fundamental shift in marketing favouring brands which act like publishers we at Orchard are setup to deliver deep and ongoing customer relationships by developing content that audiences actually want to consume and share.

Communications

Yes, we are digital experts, but we excel at executing across all forms of integrated marketing. From brand planning to creative ideation to strategic implementation we generate communications effectiveness be it in words, pictures or pixels. 

Be it branded communities, or finding communities to drop your brand in, we have seasoned community managers and social savants who moderate and amplify brand stories in the social space (and an unhealthy love of memes if we are to be frank).

How we do it

At orchard we apply design thinking methodology to help tackle challenges.

Design thinking is a methodology that's been trialled and tested, successful in delivering innovation, whether it's incremental or disruptive.

The great thing about it is, that it's not the area of one specialist: researching needs, ideation or visualisation aren't the domain of one person. Design thinking brings together people across the whole organisation who all have a different part of the puzzle to solve.

A process that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs. Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; visualising these concepts into prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world.

In the Align phase, we ensure we all agree on the task at hand. In the Understand Phase we’ll learn directly from the people we’re designing for as we immerse yourself in their lives and come to deeply understand their needs. In the Define and Ideation Phase we’ll make sense of what we’ve learned, identify opportunities for design, and prototype possible solution. In the Test phase, we run these new designs past real users for their feedback.

We’ll design and build the solution, and eventually, launch it to market. And finally, in the Optimise phase, we measure and find areas for improvement.

Who we do it with

We’ll collaborate with the right technology partner that meets the needs of the brief.  We have specialists who are adapt with the world’s leading technology businesses including;

Leadership Team