Website and promotional platform
Orchard worked with MCN to redevelop the TV Winners website and promotional platform that sits behind it. MCN bundles promotions as part of its offering along with subscription TV media as a way of offering a holistic solution to its clients. Our task was to develop a platform to allow for the capture & management of entries and to manage all draws whether a game of skill or chance. The solution developed is approved by the gaming authorities and allows MCN to draw winners from both web and SMS entries in house. The website is managed by a content management system allowing MCN full control on how promotions appear and function with all entries housed in a single secure database that is linked to the an email platform allowing for personalised outbound email and SMS campaigns.
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