Drive sales of the Nivea For Men Sensitive range by solving confusion in the market among young men about the benefits of good facial care.
We piggybacked on the huge awareness around the Movember campaign by initiating a plan to target young men who don’t usually grow facial hair.
We developed a social-sharing platform where participants uploaded images of their beards and asked followers to vote on whether they should ‘Shave It or Save It?’
For those without facial hair we produced the ‘Hair-o-matic’ - a game to generate virtual facial hair.
This social conversation series was supported through PR, ambassadors and other incentives.