Epson - another triumph as Orchard is appointed to its creative account

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Electronics company Epson has launched a national B2B sustainability campaign following the appointment of digital creative agency Orchard to its creative account.

Selected for its innovative and creative thinking, Orchard created and developed a playful and quirky campaign to deliver a serious message around sustainability and the environment with credibility. 

The taking sustainability seriously campaign positions Epson's inkjet solutions as a leading B2B printer choice for organisations who want to reduce their energy consumption by choosing inkjet over laser.

Priscilla Dickason, Epson Australia senior marketing communications manager, said: “Taking sustainability seriously is one of the most significant B2B campaigns we have ever undertaken in Australia. Whether it’s government, consumers or big business sustainability is no longer a nice-to-have, it’s a must do.

"We are very happy to be working with Orchard and Kaimera as they both bring clever creative and strategic expertise to the table.”

Orchard managing partner, Michael Di Natale, said: “We are extremely excited to partner with Epson, to further demonstrate our credentials in the B2B space and accelerate Epson as a market-leading business.”

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