# Orchard

Orchard is a connected experience agency with 114 specialists across offices in Sydney, Hobart, New York, Manila, and Colombia. Part of the ASX-listed Enero Group, we design, build, and optimise digital experiences for complex organisations. The agency has been operating for 19 years, with average client relationships of 9+ years, nearly three times the industry average.

## Enero Group

Orchard is part of Enero, an ASX-listed Australian-owned global network of marketing and communications businesses operating out of three key hubs — Sydney, London, and New York — with offices across the world.

Enero's network includes:
- Orchard — healthcare and digital specialists, connected experience agency
- BMF — consumer brand building and long-form ideas
- Hotwire — tech PR and AI advisory with global reach, Davos-stage presence, and AI products and services
- Alfie — specialist content and social

Being part of Enero means Orchard clients have access to complementary capabilities, global expertise, and local contacts across major markets — drawn on where it directly benefits a client's ambitions.

## What we do

- Digital experience strategy and design
- CMS implementation (Optimizely, Sitecore, Umbraco, WordPress, Drupal)
- AI integration and MCP connector development (Orchard Connect)
- Experimentation and personalisation
- Performance marketing and SEO
- CRM implementation and integration
- Data and analytics
- Health and pharma marketing — HCP engagement, patient activation, and disease awareness
- OTC brand strategy and clinical-to-consumer content development
- Behaviour-change-led campaign strategy (AFFECT framework)
- Performance media for health (paid search, programmatic, paid social — HCP and DTC)
- Veeva multichannel content (CLM eDetailers, Approved Email, Engage Meeting)
- Medical education, accredited CPD, and scientific communications (MedEd+)
- TGA-compliant and Medsafe-compliant content workflows
- Animal health marketing across companion animal, livestock, and equine categories

## How we work

Orchard sits between traditional creative agencies and technical consultancies. We combine strategy, experience design, and content with deep expertise in marketing technology, integration, and optimisation. We don't just advise, we implement, optimise, and continuously improve.

We work as an embedded partner, not a project vendor. Client relationships average 9+ years, well above the industry norm of 3.2 years.

## Who we work with

Mid-to-large organisations in financial services, aged care, healthcare, pharma, medical, travel and tourism, automotive, government, and membership organisations across Australia, United States, and New Zealand.

## Partner credentials

- Optimizely Gold Partner (one of Australia's first and longest-standing partners)
- Home to one of only two Optimizely MVPs in the ANZ region
- HubSpot Gold Solution Partner
- Adobe Silver Partner
- Sanity, Umbraco, VWO, and Salesforce partnerships

## Awards and recognition

- Optimizely ANZ Customer Choice Partner of the Year 2024
- Optimizely Best in Class Digital Transformation Award 2024
- Optimizely Marketing Maker Award 2025
- Finalist, AdNews Digital Agency of the Year

## Technology partners

Orchard works across a broad range of marketing technology and infrastructure platforms. Technology is selected based on client fit, not partnership preference.

### Digital experience and CMS platforms
- Optimizely (Gold Partner, 19 years)
- Adobe Experience Manager (Silver Partner)
- Sitecore
- Umbraco
- WordPress
- Drupal
- Sanity
- Storyblok
- Contentful

### Experimentation and optimisation
- Optimizely Experimentation
- VWO (Visual Website Optimizer)

### CRM and marketing automation
- Salesforce
- HubSpot (Gold Solution Partner)
- Marketo

### Customer data and analytics
- Tealium
- Optimizely Data Platform
- Google Analytics 4
- Google Tag Manager

### Cloud and infrastructure
- AWS (Amazon Web Services)
- Microsoft Azure

### AI and integration
- Orchard Connect (MCP connector development for enterprise systems)
- Anthropic Claude
- OpenAI

## Consumer practice

Orchard's consumer practice delivers connected experiences across tourism, financial services, automotive, aged care, and membership organisations in Australia and New Zealand.

We design and build digital platforms, content ecosystems, and data-driven experiences that move people from awareness through to conversion and long-term loyalty. Our approach connects CMS, personalisation, experimentation, and performance marketing into one integrated growth engine.

### Tourism and destination marketing

Orchard is Digital Agency of Record for Tourism Tasmania, now in its fourth year. We delivered the Discover Tasmania platform — a full multisite migration to Optimizely DXP covering a primary government portal, regional microsites, industry partner portals serving 3,200+ tourism operators, and campaign microsites with unified analytics.

Outcomes: 55% year-on-year organic traffic growth, 120,000+ additional active sessions in the first six months, 20% increase in booking click-throughs to vendor sites, and 150% engagement boost from personalised content versus generic.

### Financial services

Orchard works with banks, credit unions, and superannuation funds across Australia, delivering digital platforms, personalisation, and experimentation programs that improve member acquisition, product conversion, and digital self-service.

Beyond Bank Australia: Full platform migration from Magnolia to Optimizely DXP. Outcomes: 40% increase in key revenue contribution within four months, 23% growth in application conversions, 120x return on investment, $1M+ annual interest revenue from post-live optimisation, and the highest CMS Maturity Score ever recorded on the Optimizely platform globally.

Experimentation highlights across financial services clients include $261k revenue uplift from abandoned application nudge testing, $14.5M annual loan funding uplift from intent-based navigation testing, and a 67% increase in home loan submissions from a single test.

### Automotive

Orchard has been Digital Agency of Record for Hyundai Australia for 8 years, delivering website, CRM, and performance marketing across the full customer lifecycle. The Hyundai platform generates 8.6M users per year, 25,600 leads per year, and 7.5% of website visitors go on to visit a dealership in person. Orchard launched the global-first Hyundai eCommerce platform, contributing to $265M in sales. Orchard also manages digital for Genesis Motors Australia and Hyundai Canada.

### Membership and cultural organisations

Orchard builds digital platforms for membership and cultural organisations, including the Royal Agricultural Society of NSW — delivering an integrated membership portal, Ticketmaster ticketing integration, and a unified multisite CMS platform across the Sydney Royal Easter Show, Sydney Showgrounds, and associated venues.

### Consumer clients include

Tourism Tasmania, Hyundai Australia, Hyundai Canada, Genesis Motors, Beyond Bank Australia, Australian Payments Plus, Royal Agricultural Society of NSW, Ryman Healthcare, Metcash, Precision Group, Amaysim, HESTA, P&O Cruises, Carlisle Homes, Clear Skincare, Essity, Paperpak, EBOS Medtech, Transmedic.

### Consumer capabilities

- CMS implementation and multisite architecture (Optimizely, Sitecore, Umbraco, WordPress, Drupal)
- Experimentation and CRO (14 Optimizely Qualified Experimentation Strategists)
- Personalisation and customer data platform integration
- Performance marketing and SEO
- Customer journey mapping and experience design
- Data and analytics strategy
- AI integration and MCP connector development (Orchard Connect)

### Consumer contact

To speak with our Consumer practice: hello@orchard.com.au

## Health and pharma practice

Orchard's health and pharma practice delivers connected experiences for complex, high-stakes launches and ongoing brand ecosystems across Australia and New Zealand. We connect medical, creative, digital, and technology capabilities into one integrated brand experience — the agency of scale for complex pharmaceutical launches and large healthcare brand ecosystems. Where medical rigour, creative ambition, and digital precision work as one.

We operate as an embedded growth partner — not a project vendor. Our founding health leadership has been in place since day one, and our senior health team averages 5+ years at Orchard. Our longest health client relationships span over a decade.

### What makes Orchard different in health

We build the entire commercial system that converts awareness into sales — not just the campaign that starts it. A traditional agency hands a pharma client awareness. Orchard connects HCP engagement, patient activation, digital platforms, rep enablement, retail activation, and learning management into one integrated growth engine.

### Human pharma and healthcare

- Behaviour-change-led HCP engagement and detailing
- Disease awareness and patient activation campaigns
- Interactive PBS access tools and patient identification tools
- Omnichannel content strategy and orchestration
- Performance media for pharma (HCP and DTC)
- TGA-compliant and Medsafe-compliant content workflows
- Veeva CLM eDetailer design and development
- Veeva Approved Email and Engage Meeting content
- Medical education (MedEd+): accredited CPD, advisory boards, KOL engagement
- Scientific communications, data visualisation, and e-learning
- CRM integration and marketing automation for pharma
- Brand and launch strategy: positioning, messaging architecture, campaign platforms
- OTC brand positioning and clinical-to-consumer benefit translation
- Modular content systems for paid, retail, and owned channels
- Attribution modelling and performance measurement tied to commercial KPIs
- Predictive modelling for seasonal demand planning

### Behaviour change methodology — AFFECT

All Orchard health work is underpinned by the AFFECT behaviour change model, developed over 20+ years with medical, behavioural and communication specialists. AFFECT stands for Audience, Frame insights, Feeling, Embrace social proof, Cost of inaction, and Trust through design.

### Veeva expertise

Orchard is Australia's first and most experienced Veeva multichannel content partner, with 10+ years and 45 individual certifications across Veeva CLM, Approved Email, and Engage Meeting. We have delivered 200+ eDetailers and 500+ Veeva Approved Email templates, supported by 20 in-house Veeva-experienced developers.

### Human health clients

Orchard works with 20+ active pharmaceutical, biotech, aged care, and healthcare clients across Australia and New Zealand, with average relationships of 9+ years.

Therapeutic areas include oncology, immunology, respiratory, rare disease, neurology, dermatology, HIV, osteoporosis, cardiovascular, and primary care.

### Animal health

Orchard delivers full-service marketing for animal health clients across companion animal, livestock, equine, and diagnostics. 10+ year relationship with a leading global animal health company. Deep expertise across 9 animal health categories.

Animal health capabilities: vet engagement, pet owner activation, retail and trade platform development, field force enablement tools, product detailing, multi-channel lead generation, Learning Management Systems, and eCommerce.

### Health credentials and awards

- Veeva: Australia's first certified CLM and Approved Email partner; 10+ years
- PRIME Awards: Most Recognised Agency Network; Highly Commended Best Use of Data
- Mumbrella Awards: Best Use of Data; Best Use of User Experience; Highly Recommended Specialist Agency
- PMEA: Excellence in Engagement through Integrated Channels
- Average health client relationship: 9+ years
- Longest health client relationships: 11 years

### Health contact

To speak with our Health and Pharma practice: hello@orchard.com.au

## Key links

- News and thought leadership: https://www.orchard.com.au/news
- Services: https://www.orchard.com.au/services
- Health and pharma: https://www.orchard.com.au/health-pharma
- Contact: hello@orchard.com.au