In an era of more choice but increasingly limited time and capacity, clinicians are less accepting, less trusting and less engaged with pharma.

More than half of Australian doctors feel overwhelmed by the amount of communication from Pharma.

60% of Australian doctors feel that Pharma promotional content is a primary area of strain.

30% of Australian doctors have unsubscribed from Pharma promotional channels in the last 12 months.

AusDoc Whitepaper 2024

Though this oversaturation risks closing the door to access, there’s still a genuine need for MedEd that delivers a value-exchange to clinicians, that isn’t grounded in what WE want to say, but in what THEY want to experience.

This value-exchange principle is the foundation of our MedEd philosophy, driving a shift from informative to transformative, from theoretical to practical, from educational to experiential, from MedEd to MedX.

Expertly Crafted Medical Experiences for Healthcare Professionals

We specialise in creating value-driven medical experiences tailored for both primary care and all manner of specialists, that address the right clinician needs in the right way. Our team of seasoned professionals are dedicated to developing education that is not only informative but also compelling and impactful.

Elements of MedX

We build Medical Experiences using a proven methodology that ensures we unlock the value exchange at every stage of program development.

Customer

We always start with understanding your audiences’ educational and practical wants and needs, through our bespoke Med-IQ insights gathering and analytics approach.

Content

One we understand your audiences’ needs, we collaborate closely with your stakeholders to craft compelling content that will deliver on those needs, as well as on your business needs.

Connected

We combine science and technology to connect your audience to the right content, in the right format, at the right moments that matter to form connected experiences.

Configure

We ensure that we measure and optimise the value-exchange effectively by assessing the right combination of measurements, based on the customer and business needs that we originally set out to solve.

Proficiency and Experience: Our staff comprises industry veterans with extensive experience in building medical experiences. They bring unparalleled expertise to every project, ensuring high-quality content that resonates with healthcare professionals.

Ross Garbett

Creative & Medical Director

Ross has a background in biochemistry and over 25 years in pharmaceutical marketing, advertising and medical journalism. He has edited specialist peer-reviewed disease management and review journals as well as a medical newspaper. He has facilitated international advisory boards and many specialist conferences and helped launch numerous brands both across Asia and Australia. For multiple therapeutic categories he has designed and written ACRRM, RCNA; RACGP-accredited CPD courses for GPs, nurses and specialists. More recently he has created some of the most sophisticated interactive digital tools in the healthcare space, which have won Globals, Effie and Clio Healthcare awards.

Tamsin Ridgwell

Client Growth Director

Tamsin has worked with global and Australian market healthcare clients for the past 11 years, with a focus on medical education. Whilst working in London, Tamsin supported the global AZ/ BMS Alliance to launch FORXIGA globally, delivering medical education initiatives across Europe and the US. Through this partnership, Tamsin was recognised for her work at the Cannes Lion Health & Wellness awards (Silver award for Communication to Healthcare Professionals). Since then Tamsin has delivered educational campaigns in partnership with BI that have been recognised at the Australian PRIME Awards (Excellence in Education). In her current role, Tamsin is responsible for identifying and driving opportunities for strategic growth with clients at Orchard, with a focus on building long-term relationships and ensuring the team delivers effective educational campaigns for all clients.