Orchard and Clems launch ground breaking 'Discover Tasmania' app

Discover TasmaniaDiscover Tasmania

We are thrilled to announce the launch of Tourism Tasmania's groundbreaking 'Discover Tasmania' app, developed in partnership with Clemenger BBDO, leveraging Optimizely and Bluedot technology.

Experience Tasmania in a whole new way by using the app to craft a fully customised journey that caters to your every interest and preference. This first-of-its-kind app, in Tasmania marks a significant milestone in the evolution of digital tourism, making it easier than ever for travellers to explore this breathtaking destination.

A truly collaborative initiative with a massive shout out to our fearless client partners Nikki Brew, Llewyn Tubb, Motohiro Fujiura, Jennifer Hayward, Lindene Cleary, Nicola Watson-Blom, Sean Whelan and Thomas Mosley.

Read about it here.