Orchard group most awarded agency network at the 2021 prime awards


Orchard Group swept the floor at the 2021 PRIME Awards, scoring three wins for its Sanofi Specialty Care campaign, and two ‘Highly Commended’ awards for its work with Biogen.

The PRIME Awards recognise excellence and effectiveness within healthcare communications across 19 categories.

Alfie (part of the Orchard Group) received award wins for Sanofi Specialty Care’s atopic dermatitis campaign, being recognised for ‘Launch of the Year’ and ‘Marketing Campaign of the Year’. The campaign focused on overcoming prescribing barriers in atopic dermatitis and Alfie created a suite of digital educational resources that supported prescribers – from identifying suitable patients to applying for and prescribing treatment. Alfie also won ‘Best Use of Data and Insights’ for its atopic dermatitis virtual assistant prescribing tool.

Biogen and Orchard’s ‘Women with MS’ was awarded a ‘Highly Commended’ and Orchard delivered tools to help women living with multiple sclerosis (MS), including an MS hub and the creation of a Facebook community for women to share their experiences.

Additionally, Biogen’s ‘Vlogcalls’ also won a ‘Highly Commended’. An agile series of short-form videos that conveyed key messages and education to MS specialists.

The Orchard Group is the leading healthcare communications group in Australia, which has grown to over 120 passionate marketing specialists over the past 15 years.

It consists of two sister agencies – Orchard and Alfie – both offering clear, yet distinct propositions for pharmaceutical and health-based clients, whilst sharing the same fundamental DNA of innovative thinking and a drive for effectiveness. These wins are testament to the Orchard Group’s core capabilities in the health sector.

Says Wai Kwok, CEO of Orchard Group: “Orchard Group is ending the year on a high – what better way to wrap up 2021. It’s all thanks to the incredible team and our clients who trust us to create and invent better experiences in everything we do. We look forward to building upon Orchard Group’s offering in the new year.”