Our very own Julian Bright is crowned as one of Ad News 'Young Guns'.  

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Julian Bright, a data strategist at Orchard, was featured in AdNews' Young Guns series, an initiative that highlights the emerging talent in the advertising, tech, and marketing industry in Australia.

Julian discusses his experiences within the industry and his time at Orchard. 

"Digital marketing can be truly innovative, particularly when it comes to finding a loophole or cheeky solution. Place a blocker in the way of a good campaign idea/strategy, and watch the industry find a way to dig under or smash through it. 

Examples like “the death of the cookie”, how COVID effected the digital environment, or even the Cambridge Analytica fallout show the resilience of the digital industry to rapid change. There will always be a “better way” to target your audience with the right messaging no matter what the internet becomes. Finding these solutions is what I love."

Read the full article here