Driving deep brand engagement with one of Australia best known brands
Berocca, with a whopping 89% brand awareness in Australia, tasked Orchard with creating and maintaining a deeper consumer relationship with the brand. A perfect challenge for social media if we ever saw one!
At Orchard we manage Berocca's social presence as well as developing and deploying an always on content strategy for them which includes dedicated social content and pillars, over arching brand campaign support (all content produced in-house), promotional activity, as well as the launch of new product formats and sub brands.
The fruits of our labour has seen Berocca consistently over perform on consumer brand engagement, especially in the earned media space, delivering an average engagement rate well over double the industry average.