BT
Developing and launching an innovative ‘first-to-market' investment platform for Australia’s largest investment manager
It’s not very often that an agency gets to not only build, but also launch, a truly innovative product such as BT Go-invest.
BT Go-invest is a secure online investment platform which enables customers to select, monitor and rebalance their share market portfolios while concurrently having the portfolios optimised by BT’s investment managers.
Developed by Orchard in a truly agile methodology (and rigorous schedule) we were able to build and launch the mobile optimised platform by working seamlessly with marketing, product and technology teams within BT.
Our role saw us partnering with the client from business case to planning, integration and build, as well as developing the advertising and creative communications for the consumer launch, culminating in the successful launch of BT’s most important new product of the year.
