Connected Experiences in Health
We unlock cultural, business or customer value at every touchpoint to create a unified brand experience
Our approach to Connected Experiences has 3 core stages:
1. OUR STRATEGIC FOUNDATION
CONNECTED TRUTHS
We dig deeper to uncover the customer, brand, company and cultural truths operating in the background, influencing attitudes, beliefs and behaviours
2. THE MAGIC OF THE IDEA:
HUMANISE HEALTH
We spend time creating content that will do something. We strive to connect with our audiences by creating concepts and content that drive real value for them.
3. CONNECTING TO THE MOMENTS THAT MATTER
VX TO THE CX
The right channel choice and a value exchange (VX) at each touchpoint is essential for success across the full customer experience (CX).
Connected experiences demand a wide range of skills and expertise. Drawing from our extensive variety of experts, we surround your challenges with the right people at the right time:
See how we’ve created Connected Experiences for our clients:
AMGEN
HOW DO YOU CONVINCE GPS OF A HIDDEN ISSUE THEY DIDN’T BELIEVE WAS REAL?
DEMONSTRATE THE PROBLEM AT A POSTCODE LEVEL, MAKING THE ISSUE OF UNDERDIAGNOSIS PERSONAL TO THEIR LOCALITY AND EMPOWERING THEM TO TAKE OWNERSHIP.
BIOGEN
HOW DO YOU PROVIDE SUPPORT FOR PATIENTS THAT CHALLENGES THE EXISTING IDENTITY OF A CHRONIC DISEASE?
DEVELOP A HUB OF CONTENT THAT FOCUSED ON THE TARGET AUDIENCE NOT AS PATIENTS, BUT AS HUMANS — AND USE THIS TO DRIVE SOCIAL CONVERSATION.
BIOGEN
HOW DO YOU PROVIDE SUPPORT FOR PATIENTS THAT CHALLENGES THE EXISTING IDENTITY OF A CHRONIC DISEASE?
DEVELOP A HUB OF CONTENT THAT FOCUSED ON THE TARGET AUDIENCE NOT AS PATIENTS, BUT AS HUMANS — AND USE THIS TO DRIVE SOCIAL CONVERSATION.
NOVARTIS
HOW DO YOU DRIVE PATIENTS TO SEEK DIAGNOSIS OF A RARE IMMUNE-RELATED CONDITION?
LEVERAGE THE DATA TO DEVELOP A HIGHLY TARGETED SOCIAL AND SEARCH CAMPAIGN THAT REACHED THE RIGHT AUDIENCE AT THE RIGHT TIME WITH THE RIGHT MESSAGE, ITERATIVELY ADAPTED OVER MULTIPLE ROUNDS.
BOEHRINGER INGELHEIM
HOW DO YOU EASE THE GPS BURDEN IN TREATING A DISEASE WHERE THEY FEEL FRUSTRATION AND APATHY?
DEVELOP A UNIQUE RACGP-ACCREDITED EDUCATION EVENT THAT FOCUSED ON THE PRACTICAL SIDE OF TREATMENT WITH THE GP AT THE CENTRE OF A MULTIDISCIPLINARY CARE TEAM.
BOEHRINGER INGELHEIM
HOW DO YOU EASE THE GPS BURDEN IN TREATING A DISEASE WHERE THEY FEEL FRUSTRATION AND APATHY?
DEVELOP A UNIQUE RACGP-ACCREDITED EDUCATION EVENT THAT FOCUSED ON THE PRACTICAL SIDE OF TREATMENT WITH THE GP AT THE CENTRE OF A MULTIDISCIPLINARY CARE TEAM.
RACGP
HOW DO YOU COMBAT DECLINING GP VISITATION DURING A GLOBAL PANDEMIC?
CREATE A COMPELLING CREATIVE CAMPAIGN ACROSS TVC, WEB, OUTDOOR, SOCIAL & PRINT THAT CUT THROUGH THE MISCONCEPTIONS AND MISINFORMATION TO OFFER RELIABLE EXPERT ADVICE.
