Creating a generative art brand experience for mums

S26 Gold Toddler - a milk formula for children - needed to drive registrations for their new mum’s club website.

When mums entered their baby's details into the system a unique piece of artwork was generated which included the child’s star sign, historical events that had occurred on their birth day, top charting movies and music, and famous births.

Participants who opted to register for the Mum’s Club received their artwork printed and delivered to their home. Needless to say we exceeded our registration target by over 200%.