Who we are and what we make.
Disruption is a hot topic in business, moving beyond being a trend or buzzword to rapidly become the new normal.
Disruption is nothing new however, incumbents have always been displaced by more innovative competitors offering better solutions. However this time it’s different. The digital disruption of the last decade has occurred at a speed and scale never seen before. So the question is Disrupt or be Disrupted.
What we do
How we do it
At orchard we apply design thinking methodology to help tackle challenges.
Design thinking is a methodology that's been trialled and tested, successful in delivering innovation, whether it's incremental or disruptive.
The great thing about it is, that it's not the area of one specialist: researching needs, ideation or visualisation aren't the domain of one person. Design thinking brings together people across the whole organisation who all have a different part of the puzzle to solve.
A process that starts with the people you’re designing for and ends with new solutions that are tailor-made to suit their needs. Human-centered design is all about building a deep empathy with the people you’re designing for; generating tons of ideas; visualising these concepts into prototypes; sharing what you’ve made with the people you’re designing for; and eventually putting your innovative new solution out in the world.
In the Align phase, we ensure we all agree on the task at hand. In the Understand Phase we’ll learn directly from the people we’re designing for as we immerse yourself in their lives and come to deeply understand their needs. In the Define and Ideation Phase we’ll make sense of what we’ve learned, identify opportunities for design, and prototype possible solution. In the Test phase, we run these new designs past real users for their feedback.
We’ll design and build the solution, and eventually, launch it to market. And finally, in the Optimise phase, we measure and find areas for improvement.
Who we do it with
We’ll collaborate with the right technology partner that meets the needs of the brief. We have specialists who are adapt with the world’s leading technology businesses including;