The team (L-R: Practice Lead Andrew Killey, Experience Director Gina Huges, Head of Customer Growth & Marketing Technology Anne Ngo and Project Director Jared Frere) attended HubSpot Grow today.

With Orchard's focus always on how we can deliver 'Connected Experiences' for brands, customers and marketers, the topics per a perfect pit. We looked at how we can use AI to better serve our customers after hours, how to become 'match fit' for the Agentic Era and how to integrate AI into your marketing and sales workflows. Think first party data, brand knowledge and customer history.

An energising session, made even better by the appearance of the Bluey Creator, Joe Brumm, IYKYK.