Following a competitive pitch, Orchard has been appointed by Precision Group - one of Australia's leading private investment companies - to lead the digital transformation of its retail and commercial property portfolio.

Orchard will drive digital customer experience strategy, website development, and ongoing platform support across the portfolio. Phase one sees six new websites launching in July 2026 - the opening chapter of a broader, long-term transformation program.

Precision Group CTO Roger Hatem highlighted Orchard's strategic clarity and data-led approach as the deciding factors in the appointment:

"Orchard stood out for the clarity of its vision and the way the team translated that into a practical roadmap for our business. Their platform-led approach, focus on data and collaborative way of working made them the right partner to help drive the next phase of our digital transformation."

Roger Hatem, CTO, Precision Group

Orchard Practice Lead Andrew Killey described the ambition behind the partnership and the connected platform Orchard will build:

"We're excited to partner with the team to build a connected platform that not only improves customer experience across their centres, but also unlocks better data and insights to support smarter marketing and long-term growth."

Andrew Killey, Practice Lead, Orchard

The appointment follows Orchard being named Optimizely's Customer Partner of the Year for the second consecutive year, retaining its Optimizely Gold Status.