CSO, Mikaela Crimmins on how marketers can ‘go big’ in the era of less

May 24, 2024
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Our Chief Strategy Officer Mikaela Crimmins chatted to Mi3Australia about maximising brand impact when marketing budgets are tighter than ever. Here's the short version:

  1. Sweat the asset: Rather than necessarily adding another piece of technology to the martech ecosystem, make sure you’re getting the most out of what you’ve already got.
  2. Embrace an alter ego: Consider adopting what Mik calls a +1 or a ‘slashie’ – a passion or skillset adjacent to your core expertise, to stay innovative amidst increase competition. 
  3. Manifest creativity: Fresh, creative thinking is what gives brands the edge. Creativity comes in many forms – it can mean how we find new customers or stand out in a crowded market.

We're all working little harder and coming up with new ways to generate long-term sustainable brand growth. In Mik's words, "We simply can’t rest on our laurels, because we’ve never been able to."

Read the full article: https://www.mi-3.com.au/22-05-2024/gartner-cmo-survey-shows-budgets-are-declining-martech-spend-down-paid-media-we-ask

Tagged: invent better | strategy

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