Latest in: Health & Pharma
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CSO, Mikaela Crimmins on how marketers can ‘go big’ in the era of less

Our Chief Strategy Officer Mikaela Crimmins chatted to Mi3Australia about maximising brand impact when marketing budgets are tighter than ever. Here's the short version: Sweat the asset: Rather than necessarily adding another piece of technology to the martech ecosystem, make sure you’re getting the most out of what you’ve already …
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Orchard finalist for Mumbrella Specialist Agency of the year

Orchard is very excited to be shortlisted as a finalist in the Specialist category for Mumbrella Agency of The Year. This award examines the work, culture, commercials and bravery of an agency and is a reflection of the incredible contributions the entire Orchard team have had this year the trust …
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LifeHealthcare unveils new personalised experience for medical technology professionals

LifeHealthcare, a leading independent medical technology distributor in ANZ, has overhauled its user experience for surgical healthcare professionals with the launch of a new website in collaboration with Orchard. To reflect LifeHealthcare’s market leading position, the new website upgrades its online presence to feature more personalised user experiences, giving users …
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Feeling healthy? Why Healthcare needs more empathy

As treatment sequencing becomes more complex, and drug options more varied, it becomes even more important to help clinicians factor in patient perspectives when making treatment decisions.     In this article, Client Growth Director James Langridge defines what empathy in Healthcare is, why it’s so important, how we can start to …
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Learnings across three continents; expectations vs. reality in Healthcare Advertising

Charlotte White is a Business Director at Orchard who has worked across Europe, Asia and most recently Oceania. She reflects on the rich insight and learnings that have come from her experience across the globe. Reflecting on my various moves across continents, I feel incredibly fortunate to have benefitted from …
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Launching in rare: It requires care like no other

After 6 years of launches in rare diseases, Orchard’s Group Business Director, Tamsin Ridgwell, presents her musings on the topic… Rare diseases affect less than 5 in 10,000 people, which means there 2 million Australians living with a rare disease. I appreciate that means most of us won’t know anyone …
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Testing, testing, 1, 2, 3: Turning the buzzword of testing into reality

No, this isn’t a microphone check. Nor is it a nasal swab. We’re looking at the ways you can test in your marketing material and the benefits of an ‘always testing’ mindset. The most difficult part of testing however is often identifying what you are going to test and why. …
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Generating quality over quantity: 3 key considerations for lead generation strategy

Leads are the lifeblood of any business, representing potential new customers who are interested in learning more about your product or servicing suite. The revenue opportunities that new leads offer to a business can propel significant business growth, regardless of which sector they originate from. For something so crucial to …
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Improving the Specialist HCP experience: CX in RX research and insights

A study conducted among 600 immunologists (McKinsey 2018) indicates that when prescribers are fully satisfied (with their journey for a particular drug and with the pharma company’s contribution to it), they are more than twice as likely to prescribe a product compared to dissatisfied prescribers. By paying more attention to …
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Social listening: Giving you customer insights and a competitive edge

There is a common misconception regarding Social Listening. Often businesses invest in social listening with a preventative mindset — screening for negative commentary from their customers. In this case, a listening strategy is used to respond to crisis, analysing and recording all potential negative mentions across social media that may …
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