Demystifying treatment initiation with specialist nurses

AbbVie pharmaceutical company logo
White logo for XO, likely a brand or application
Smiling couple embacing in a field at sunset.

Key results


visited subpage on professional website


increase in monthly users

The challenge

AbbVie wanted to help HCPs and patients better understand the treatment initiation process and reduce the perceived complexity of administering their drug. The solution involved targeting a unique group that understood the challenges of both the HCP and the patient—haematology nurses.

A comprehensive multi-channel education program was crafted in collaboration with a nurse steering committee, plus a total revamp of patient materials. 

Visuals shown are a mock up representations of the campaign, and not final artwork.

Open booklet with medical information and charts
Booklet page on reducing risk of TLS with images
Medical treatment schedule in a booklet


We deliver work
that works

Acknowledgement of Country

We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.


Level 2, 100 Harris Street,
Pyrmont, NSW 2009

+61 2 9339 4333


1a Brooke St,
Hobart, 7000 Tasmania

New York

200 Broadway 3rd Floor,
New York, NY 10038

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