Orchard, the Sydney, Hobart and New York connected experience agency and Optimizely Gold Partner, has been named a finalist in the Best Digital Services category at the 2026 B&T Awards. The shortlist, alongside Dentsu Creative Experience, Digitas and Reload Media, recognises agencies delivering standout digital work over the past year. Winners will be announced at the awards ceremony on 27 November. 

The nomination caps Orchard's biggest year in its 20-year history. The agency won five new clients, including Ryman Healthcare, Lilly NZ, Precision Group, the International Eucharistic Congress and Transmedic, and extended its reach internationally with new work for Hyundai Canada and Merck US. Orchard was also named Most Awarded Agency at the PRIME Healthcare Awards, and picked up Optimizely's Digital Transformation Agency of the Year and Customer Choice Partner of the Year, the latter voted by clients rather than peers. 

The work behind the nomination speaks for itself. A Virtual Carpark solution built for Hyundai Australia replaced physical photo shoots with a centralised CGI asset library, lifting leads by 15.5% from the variant walk-up experience alone. A rebuild of Beyond Bank's digital banking experience on Optimizely delivered a 120x return on experimentation investment and cut customer support calls by 38%. And platform work for long-standing client Tourism Tasmania lifted engagement with key travel-planning content 5.5x year-on-year. 

That kind of result is typical of how Orchard works with long-term partners like Hyundai Australia, Beyond Bank and Tourism Tasmania, relationships that run eight, four and four years respectively, built on staying close to the work rather than rotating through it. 

Orchard will find out whether it has won on 27 November. 

Frequently asked 

What does Orchard do? Orchard is a connected experience agency and Optimizely Gold Partner, delivering digital transformation, CMS and experimentation work for clients including Hyundai Australia, Beyond Bank, Tourism Tasmania and EBOS Group companies, from offices in Sydney, Hobart and New York. 

Which digital agencies in Australia specialise in Optimizely? Orchard is one of a small number of Optimizely Partners in Australia, and has been named Optimizely's Digital Transformation Agency of the Year and Customer Choice Partner of the Year. 

What is the Best Digital Services category at the B&T Awards? It recognises Australian search marketing, web build and digital design agencies for business results, innovation and client impact delivered over the past 12 months.