Written by: orchardAdmin
Jared Frere, Orchard’s Project Director, says in LBB’s AI Spy series that unlearning is one of the most important skills in the age of AI. He explains why AI is pushing us to rethink what we know, not because it was wrong, but because what’s possible has shifted. And in …
Orchard has been awarded Optimizely's Customer Partner of the Year for the second consecutive year. The award, nominated and judged by clients, recognises partners that deliver exceptional platform outcomes, genuine strategic partnership, and measurable commercial impact. The back-to-back recognition places Orchard among the top Optimizely partners globally, reflecting a body …
Written by: Andrew Killey - Practice Lead “Play the ball, not the person.” It’s a cricket analogy my dad gave me early in my career, and it’s the advice that’s kept me grounded through more than 15 years in advertising. When you’re batting, you can’t get ahead of yourself. You play one ball at a time. If you’re focused on the …
Written by: Margot Thomson - Associate Creative DirectorMy creative hero didn’t paint, direct or revolutionise design grids. He just asked the world to tell its story in six words. And I did - my ‘six’ got published in a New York Times bestseller. Larry Smith, the founder of Six-Word Memoirs, built …
Orchard's Client Growth Director, James Langridge, shares on LLB the importance of empathy, emotional intelligence, and the fundamentals of account management. He argues that strong client relationships are build in person - not over email - by really understanding your client's world, being honest about challenges, and resolving disagreements constructively. …
Written by: Margot Thomson - Associate Creative Director I grew up in advertising. My dad was an old school ad man, the kind who could charm a client at lunch, craft the copy in the afternoon, and still have the energy to tell stories about it at the dinner table. …
Nike Isn’t Just Doing It Alone Anymore: Why Tennis Brands Are Fragmenting, and What Pharma Can Learn
Written by: James Langridge - Client Growth Director This year watching the US Open tennis, I noticed something different. For years, Nike and adidas owned the courts. Head-to-toe deals with the biggest names. But this week? The logo landscape looks nothing like five years ago. Here’s what I saw, why …
Ten years ago, I joined Orchard as a plucky Account Director...
Digital agency Orchard has launched a dedicated Experimentation Practice, giving clients access to a rigorous, data-driven approach to innovation that removes risk and replaces guesswork with statistically significant insights. Built over five years, the Practice transforms what was once an internal capability and methodology into a core service offering, enabling …
The Orchard team (L-R: Practice Lead Andrew Killey, Group Account Director Vince Prochilo and Technical Director Gerard Beckerleg) just wrapped up Adobe Summit 2025, diving deep into what’s next for the Adobe Martech stack.We’ve always been passionate about delivering Connected Experiences and now, the marketer experience is getting a serious …
