LifeHealthcare unveils new personalised experience for medical technology professionals

May 21, 2024
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LifeHealthcare, a leading independent medical technology distributor in ANZ, has overhauled its user experience for surgical healthcare professionals with the launch of a new website in collaboration with Orchard.

To reflect LifeHealthcare’s market leading position, the new website upgrades its online presence to feature more personalised user experiences, giving users seamless access to vital information based on their area of surgical specialty and product preferences, empowering healthcare professionals with critical information in the areas including but not limited to Neurovascular Intervention, Spine surgery, Orthopaedics and Plastics and Reconstructive surgery.

Marking a pivotal step in its digital and business transformation, the new site now has key features built on the DXP (Digital Experience Program) Optimizely with data connected to salesforce for data security and member profiling. 

With a focus on scalability and innovation, the new site sets LifeHealthcare on course for e-commerce, event registration, and experimentation, further solidifying its position as a leader in the medical technology sector.

Additionally, with LifeHealthcare being part of the growing EBOS MedTech business, Orchard has re-platformed the EBOS MedTech corporate site, streamlining content management and future-proofing the brand for future launches of south east Asian recruitment and supplier partnerships.

Speaking on the collaboration, the Group Marketing Manager and Customer Engagement Lead for EBOS MedTech, Rachel Crimmins, said: ‘LifeHealthcare has a clear purpose of making life better for others, and for us to do so we need the ability to scale. By adding in more comprehensive channels for access to product information and our services, via our website, we can ensure that we deliver better customer experiences. By working with Orchard, we've enhanced our online experiences and elevated our ability to make decisions based on data (online activity) insights.’

Orchard's Technical Lead, Daniel Copping, added: “In addition to reimagining the UX and UI, we consolidated multiple sources of content into one robust platform using Optimizely, enhancing user experience and streamlining management to meet governance standards, driving better engagement and operational efficiency.”

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Tagged: DXP | healthcare | invent better | optimizely

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