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LifeHealthcare unveils new personalised experience for medical technology professionals

LifeHealthcare, a leading independent medical technology distributor in ANZ, has overhauled its user experience for surgical healthcare professionals with the launch of a new website in collaboration with Orchard. To reflect LifeHealthcare’s market leading position, the new website upgrades its online presence to feature more personalised user experiences, giving users …
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Improving the Specialist HCP experience: CX in RX research and insights

A study conducted among 600 immunologists (McKinsey 2018) indicates that when prescribers are fully satisfied (with their journey for a particular drug and with the pharma company’s contribution to it), they are more than twice as likely to prescribe a product compared to dissatisfied prescribers. By paying more attention to …
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A hard pill to swallow? Thinking simple when it comes to medication adherence

When it comes to medication adherence, a spoonful of simple makes the medicine go down. Group Business Director James Langridge looks at why simple ideas are oftentimes ten times better than complex ones, in improving medical adherence. We all know that the quality use of medicines depends on a patient’s adherence …
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