Written by: Margot Thomson - Associate Creative Director I grew up in advertising. My dad was an old school ad man, the kind who could charm a client at lunch, craft the copy in the afternoon, and still have the energy to tell stories about it at the dinner table. …

Written by: James Langridge - Client Growth Director This year watching the US Open tennis, I noticed something different. For years, Nike and adidas owned the courts. Head-to-toe deals with the biggest names. But this week? The logo landscape looks nothing like five years ago. Here’s what I saw, why …

LifeHealthcare, a leading independent medical technology distributor in ANZ, has overhauled its user experience for surgical healthcare professionals with the launch of a new website in collaboration with Orchard. To reflect LifeHealthcare’s market leading position, the new website upgrades its online presence to feature more personalised user experiences, giving users …

A study conducted among 600 immunologists (McKinsey 2018) indicates that when prescribers are fully satisfied (with their journey for a particular drug and with the pharma company’s contribution to it), they are more than twice as likely to prescribe a product compared to dissatisfied prescribers. By paying more attention to …

When it comes to medication adherence, a spoonful of simple makes the medicine go down. Group Business Director James Langridge looks at why simple ideas are oftentimes ten times better than complex ones, in improving medical adherence. We all know that the quality use of medicines depends on a patient’s adherence …