Hyundai Canada has appointed Orchard as its agency partner, making Canada our second international Hyundai market after eight years of working with Hyundai Australia

As part of the partnership, we’ll roll out Hyundai Canada’s Virtual Carpark, building 3D models of every Hyundai vehicle sold in Canada, across every colour and configuration. These models will be used to produce configurators for the Hyundai Canada website, product page imagery, campaign photography and TV commercial frames.

The first of the Canadian configurators went live on the Hyundai Canada website in June 2026, coinciding with the launch of a new AEM platform.

Adam Mintz, National Manager for Digital Experience & Customer Communications at Hyundai Canada, said: “When we saw what Orchard had built for Hyundai Australia, it was clear they understood our brand and the potential of the technology. Orchard’s track record within the Hyundai network, combined with their commitment to understanding the unique needs of the Canadian market, made them the ideal partner. The 3D CGI vehicle visualizer makes it easier for Canadians to explore and personalize Hyundai vehicles from our broad lineup to help select the one that best fits their lifestyle.”

Wai Kwok, CEO of Orchard, said: “What’s been most evident from the start is the genuine enthusiasm the Hyundai Canada team has for the technology and what it can do for their business. They’ve embraced CGI not simply as a production tool, but as a strategic platform for generating high-quality content on their own terms. The conversations we’re having about where this could go are genuinely exciting. We couldn’t be happier to be on this journey with them.”