Latest in: consumer
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Headless doesn’t have to mean SaaS 

Written by: Daniel Copping - Lead Integration Developer If you’ve been following the evolution of Optimizely’s Agentic CMS, you’ll have noticed that headless delivery has become a much bigger part of the platform.  You might have also noticed that headless has become closely associated with SaaS. Optimizely’s SaaS CMS is …
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Orchard Takes Its Hyundai Partnership Global 

Hyundai Canada has appointed Orchard as its agency partner, making Canada our second international Hyundai market after eight years of working with Hyundai Australia As part of the partnership, we’ll roll out Hyundai Canada’s Virtual Carpark, building 3D models of every Hyundai vehicle sold in Canada, across every colour and …
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Orchard named finalist in 6 categories at the 2026 PRIME Awards 

Orchard has been named a finalist across 6 categories at the 2026 PRIME Awards, with 8 nominations in total. It's the broadest footprint of any healthcare agency.  This year's PRIME Awards drew entries from more organisations than ever, with 81 entries shortlisted across 17 categories by a judging panel of more than …
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You can’t optimise what you can’t measure 

Written by: Daniel Copping - Lead Integration Developer AI Visibility, built into your CMS  For two decades, the question every content team asked was simple: where do we rank on Google? That question is being rewritten in real time. More and more, your customers aren't scrolling a page of blue links, they're asking ChatGPT, Gemini or Claude …
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Inventing Better 19 years on 

Ten years ago, I joined Orchard as a plucky Account Director...
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Orchard team attend Adobe Summit

The Orchard team (L-R: Practice Lead Andrew Killey, Group Account Director Vince Prochilo and Technical Director Gerard Beckerleg) just wrapped up Adobe Summit 2025, diving deep into what’s next for the Adobe Martech stack.We’ve always been passionate about delivering Connected Experiences and now, the marketer experience is getting a serious …
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Salesforce AutoCloud – Future of Automotive Industry

Ali Asgher is our delivery lead on the Hyundai/Genesis account and attended the Salesforce Agent Tour in Sydney earlier this year. He attended to hear the latest when it comes to leveraging data and personalisation in the auto buying journey. Earlier this year, I attended the SF Agent Tour in …
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Tourism Tasmania Winternships are back

Fancy babysitting Tasmanian devils or skippering a floating sauna?Ten uniquely Tasmanian Winternships are up for grabs, inviting you to embrace winter like never before - complete with travel, accommodation, local goodies and once-in-a-lifetime experiences.Applications close Tuesday 17 June, so don’t hit snooze!We’ve loved collaborating with Tourism Tasmania to help Australians …
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5 Learnings from delivering within an agency village.

Working within an agency on a large client often brings the need to work within an agency village. These villages generally come about from different agencies having different specialisations and the client trying to tap into the best of the best to deliver on their marketing goals.Such is the case …
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Detmold joins team Orchard!

We are proud to announce that Detmold has appointed Orchard as their digital agency of record! Detmold is a global innovator in sustainable packaging, with over 70 years of business experience across global brands. The new partnership will also see Orchard further grow the e-commerce and martech offerings for the …
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