Educating Australians on the true cost of shingles

Corporate logo of GlaxoSmithKline company
White logo for XO, likely a brand or application
Senior couple prepping for biking, part of a shingles campaign.

Key results


of audience spoke to HCP as a result of the campaign


unique website visits


impressions over a single week

The challenge

Shingles develops in about 1 in 3 people, yet most Australians assume it won’t be them. GSK wanted to increase awareness of the severity and prevalence of shingles, to get Aussie’s over 50 talking to their doctor about their risk and potential impact of the disease. The solution involved a huge multi-channel direct advertising campaign across social, TV, OOH, print, radio and paid search—to highlight the reality of shingles and propel our audience into action.

Visuals shown are a mock up representations of the campaign, and not final artwork

Friends at a social event with a backdrop of shingles prevention.
Family gardening together in a shingles awareness ad.
Seniors in sportswear engaging outside, highlighting shingles.
Friends by the poolside smiling with a shingles awareness message.
Hand-holding mobile screen with shingles information against a blue backdrop.
GSK-Project-8Phone screen showing shingles risk for certain age groups.


We deliver work
that works

Acknowledgement of Country

We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.


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+61 2 9339 4333


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New York, NY 10038

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