Educating Australians on the true cost of shingles

Shingles develops in about 1 in 3 people, yet most Australians assume it won’t be them. GSK wanted to increase awareness of the severity and prevalence of shingles, to get Aussie’s over 50 talking to their doctor about their risk and potential impact of the disease. The solution involved a huge multi-channel direct advertising campaign across social, TV, OOH, print, radio and paid search—to highlight the reality of shingles and propel our audience into action.

Visuals shown are a mock up representations of the campaign, and not final artwork