Encouraging important conversations in HIV

Logo of ViiV Healthcare, specializing in HIV treatment
White logo for XO, likely a brand or application
Man with tattoos and a colorful backdrop

Key results


increase in HCP visits to ViiV site


unique visits to the online patient hub

The challenge

The clinical management of people with HIV (PWHIV) in Australia has been incredibly successful over recent decades. But ViiV wanted to get PWHIV talking to their doctor about the challenges they face beyond viral suppression—to ensure they’re not just surviving, but thriving.

With a two-fold strategy that combined bold creative with a validated online medical tool, we empowered PWHIV to start talking to their doctor—not just about treatment, but about their holistic health.

Visuals shown are a mock up representations of the campaign, and not final artwork.

ViiV Healthcare advertisement with models
ViiV social media post for HIV awareness
ViiV Healthcare pride advertisement
Smiling model in ViiV healthcare ad


We deliver work
that works

Acknowledgement of Country

We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.


Level 2, 100 Harris Street,
Pyrmont, NSW 2009

+61 2 9339 4333


1a Brooke St,
Hobart, 7000 Tasmania

New York

200 Broadway 3rd Floor,
New York, NY 10038

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