OMICO
Key results
sites across Australia that are part of the Omico clinical trial network
patients referred to date
referring clinicians
The challenge
Omico is a national not-for-profit organisation pioneering precision oncology. They provide free genomic profiling to Australian cancer patients to potentially match them to clinical trials with targeted therapies to improve outcomes. Simultaneously, they're forging unprecedented collaborations, uniting Australia's premier cancer institutes, researchers, industry partners and government to establish the nation as a leading hub for cancer research.
With such an immense mission, Omico needed to boost awareness and engagement across their diverse stakeholders—Industry, Research, Government, Clinicians, Patients, and Patient Advocacy Groups. Our partnership with Omico involves a multi-pronged strategy and has delivered branding, managing an always-on social media presence, a website refresh, the creation of a compelling creative campaign, and the successful execution of a high-profile launch event covered by every major news outlet. Yet, this journey is just beginning. By leveraging data and analytics, we're continuously refining each phase of our strategy to ensure we are always doing better for this wonderful organisation.
Visuals shown are a mock up representations of the campaign, and not final artwork.
OUR CRAFT
We deliver work
that works
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Acknowledgement of Country
We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.
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Sydney
Level 2, 100 Harris Street,
Pyrmont, NSW 2009
+61 2 9339 4333
hello@orchard.com.au
Hobart
1a Brooke St,
Hobart, 7000 Tasmania
New York
200 Broadway 3rd Floor,
New York, NY 10038