Generating awareness and engagement for a complex brand with a diverse audience

Omico company logo in horizontal orientation
White logo for XO, likely a brand or application
Histological slide of cancer cells under a microscope

Key results


sites across Australia that are part of the Omico clinical trial network

> 10,000

patients referred to date


referring clinicians

The challenge

Omico is a national not-for-profit organisation pioneering precision oncology. They provide free genomic profiling to Australian cancer patients to potentially match them to clinical trials with targeted therapies to improve outcomes. Simultaneously, they're forging unprecedented collaborations, uniting Australia's premier cancer institutes, researchers, industry partners and government to establish the nation as a leading hub for cancer research.

With such an immense mission, Omico needed to boost awareness and engagement across their diverse stakeholders—Industry, Research, Government, Clinicians, Patients, and Patient Advocacy Groups. Our partnership with Omico involves a multi-pronged strategy and has delivered branding, managing an always-on social media presence, a website refresh, the creation of a compelling creative campaign, and the successful execution of a high-profile launch event covered by every major news outlet. Yet, this journey is just beginning. By leveraging data and analytics, we're continuously refining each phase of our strategy to ensure we are always doing better for this wonderful organisation.

Visuals shown are a mock up representations of the campaign, and not final artwork.

Hand holding a smartphone with healthcare website information
Smartphone screen displaying contact options for a company
Analytics overview on a laptop screen showing progress data
Mother embracing her child who appears to be a patient
Portrait of a female medical professional in a laboratory
Social media post with a company's logo and engagement metrics
2 pages of a book spread showing cancer treatment information


We deliver work
that works

Let's work

Acknowledgement of Country

We respectfully acknowledge the Gadigal People of the Eora Nation and the Muwinina as the Traditional Owners of the lands on which our workplaces stand to date and extend this respect to all First Nations peoples, including Elders past, present and emerging.


Level 2, 100 Harris Street,
Pyrmont, NSW 2009

+61 2 9339 4333


1a Brooke St,
Hobart, 7000 Tasmania

New York

200 Broadway 3rd Floor,
New York, NY 10038

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