Orchard, the connected experience agency, has been named a finalist in the Digital Agency of the Year category at the 2026 AdNews Agency of the Year Awards. 

The recognition reflects a year of significant growth and delivery for Orchard, built in part on new products including AudienceIQ, Orchard's AI tool for audience research, and Orchard Pick (GEO), built to help brands get found and chosen by AI assistants and search engines. Orchard has been shortlisted in the category for the third year running, following finalist placings in 2024 and 2025. 

"This recognition reflects the work our whole team has put into changing how we deliver for clients this year, not just what we deliver. Being shortlisted for Digital Agency of the Year for the third time running is a strong signal that approach is working." 

Wai Kwok, CEO, Orchard 

The winners, judged by senior marketers and CMOs from across Australia, will be announced on Friday, February 19, 2027, at Doltone House, Jones Bay Wharf. 

Orchard would like to thank its clients and partners, and to congratulate all of the finalists across this year's categories, not to mention the awesome Orchard team. 

Frequently asked questions

What does Orchard do? Orchard is a connected experience agency delivering digital transformation, CMS, experimentation and AI-powered marketing work for clients including Hyundai Australia, Beyond Bank, Tourism Tasmania, Lilly and Precision Group, from offices in Sydney, Hobart and New York. 

Which Australian digital agencies are finalists for Digital Agency of the Year at the AdNews Awards? Orchard is a finalist for Digital Agency of the Year at the 2026 AdNews Agency of the Year Awards, its third consecutive finalist placing in the category, following placings in 2024 and 2025. 

What is Orchard Pick? Orchard Pick is Orchard's generative engine optimisation (GEO) offer, helping brands get found and chosen by AI assistants and AI-powered search rather than only ranking in traditional search results.